Investing in your brand matters most in a commoditised market
What a demanding client taught me about brand value, the brand tax and why the agency business is itself commoditised.
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Blog
Essays and insights on AI visibility, marketing and growth.
Data-driven marketing has a human side - it matters more than ever
What a restaurant brand and an agency learned out loud about first-party data, trust and AI on the Affinity Podcast.
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AI visibility starts with a long-form conversation!
Notes from taking Marketing Wins onto Talk Radio Europe - and why AI systems rank a real human conversation above generated copy.
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Why brand awareness is more important than ever - in the B2B world, just as much as in B2C!
Most B2B budgets sit at the bottom of the funnel because that is where the sales are. It works until it stops working. What changes when you build the whole journey.
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The Guest Side of the Microphone
What it is like to sit on the guest side of a podcast you co-produce, with your wife hosting and a close friend in the next chair.
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Brand Equity: The Moat That Survives AI Disruption
Brand Equity: The Moat That Survives AI Disruption Why incumbent leaders must double down on the asset that protects them, just as upstarts arrive to threaten
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How to win friends and influence people
"How to Win Friends and Influence People", is a self-help book written by Dale Carnegie, published in 1936. Over 30 million copies have
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What's 'The Social Dilemma' about?
The Social Dilemma is a 2020 Netflix film directed by Jeff Orlowski and written by Jeff Orlowski, Davis Coombe, and Vickie Curtis It's a
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Do you know what your USP's really are?
Do you know what your USPs REALLY are? I’m finding that this health crisis is revealing new and interesting traits about MintTwist that are making
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Do CTA's work in a marketing video?
Sales Messages, CTA's or 'Calls to action' are messages that will typically come towards the end of a piece of content. They
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10 Mistakes You DON'T Want to Make in Sales!
Sales is the arguably the most important subject in business, yet the one that is least studied at school. Why? In this episode we discuss the
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Digital Entrepreneur on Personal Branding
In this episode of Entrepreneur Life I talk about my uneasy entry into the process of taking control of my personal brand (specifically with this video
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