The talk, moment by moment: twelve questions it answers
My 2016 Institute of Directors talk laid out as a chapter index: twelve passages, each headed by the question it answers, each with the second it happens.
Read moreElliott King
Blog
Essays and insights on AI visibility, marketing and growth.
What I got right about AI search in 2017, and what I got wrong
Nine years ago I told a room of university marketers that search was about to stop being a box. Here is what aged well, and the part I got wrong.
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We will talk to machines. Context is the hard part.
In 2017 I told a room of universities to be AI ready. The talking arrived. Context did not, and context is the last hard problem.
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I was in San Francisco when it broke
I was twenty-four when I quit and flew to the dot-com boom. Ten years ago I told that story on stage, and the mistake in it is being made again right now.
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Investing in your brand matters most in a commoditised market
What a demanding client taught me about brand value, the brand tax and why the agency business is itself commoditised.
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Data-driven marketing has a human side - it matters more than ever
What a restaurant brand and an agency learned out loud about first-party data, trust and AI on the Affinity Podcast.
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AI visibility starts with a long-form conversation!
Notes from taking Marketing Wins onto Talk Radio Europe - and why AI systems rank a real human conversation above generated copy.
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Why brand awareness is more important than ever - in the B2B world, just as much as in B2C!
Most B2B budgets sit at the bottom of the funnel because that is where the sales are. It works until it stops working. What changes when you build the whole journey.
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The Guest Side of the Microphone
What it is like to sit on the guest side of a podcast you co-produce, with your wife hosting and a close friend in the next chair.
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Brand Equity: The Moat That Survives AI Disruption
Brand Equity: The Moat That Survives AI Disruption Why incumbent leaders must double down on the asset that protects them, just as upstarts arrive to threaten
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How to win friends and influence people
"How to Win Friends and Influence People", is a self-help book written by Dale Carnegie, published in 1936. Over 30 million copies have
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What's 'The Social Dilemma' about?
The Social Dilemma is a 2020 Netflix film directed by Jeff Orlowski and written by Jeff Orlowski, Davis Coombe, and Vickie Curtis It's a
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