Brand Equity: The Moat That Survives AI Disruption Why incumbent leaders must double down on the asset that protects them, just as upstarts arrive to threaten them. By Elliott King, Managing Partner, Integrated Marketing, FINN Partners Published 7 May 2026 · Last updated 7 May 2026 TL;DR Brand equity is
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"How to Win Friends and Influence People", is a self-help book written by Dale Carnegie, published in 1936. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time Carnegie had been conducting business education courses in New York since 1912
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The Social Dilemma is a 2020 Netflix film directed by Jeff Orlowski and written by Jeff Orlowski, Davis Coombe, and Vickie Curtis It's a documentary with drama inclusions that explores the impact of social networking on our human minds. WATCHTIME is the LIVE, weekly, industry news and chat
Entrepreneur Life
Do you know what your USPs REALLY are? I’m finding that this health crisis is revealing new and interesting traits about MintTwist that are making me re-evaluate what are most important USPs really are. Before the crisis I would have said our USPs were digital excellence, transparency and knowledge
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Sales Messages, CTA's or 'Calls to action' are messages that will typically come towards the end of a piece of content. They are the ‘sales message’ that the marketer wants to send and the content will be the carrier. For a long time digital marketers were
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Sales is the arguably the most important subject in business, yet the one that is least studied at school. Why? In this episode we discuss the 10 most common mistakes that a salesperson can make. We've made the mistake, so YOU don't have to! About the
Entrepreneur Life
In this episode of Entrepreneur Life I talk about my uneasy entry into the process of taking control of my personal brand (specifically with this video series).
digital marketing
How to film a marketing video - Part 3 of the Start Video Marketing series of Digital Marketing workshops (circa 20-minutes) The course was streamed live via YouTube. Workshops are strreamed every week from the channel and during the event you can ask your questions in the live chat system.
Entrepreneur Life
In this episode of the Digital Entrepreneur VLOG I talk about Video Marketing. I’ve been researching and experimenting with systems, processes and tactics for using video across social, YouTube and websites. I’ve come to the conclusion that (correctly planned) consistent, episodic video is it what really works.
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What can we learn aboutr personal branding from the likes of Donald Trump and 'Meghan and Harry' - the Duke and Duchess of Sussex, England? Which of these brands is doing a great job and which one needs some more work? WATCHTIME is the LIVE, weekly, industry news
video marketing
Plan a Video Marketing Series - Part 2 of the Start Video Marketing series of Digital Marketing workshops (circa 20-minutes) The course was streamed live via YouTube. Workshops are strreamed every week from the channel and during the event you can ask your questions in the live chat system. Questions
Entrepreneur Life
How much time do you spend considering how your customers became your customer? The #marketing funnel aims to describe a typical customer journey and many people talk about the 3 funnel stages... Reach (AWARENESS) Engage (INFLUENCE) Service (TRUST/LOYALTY) The reach phase of the funnel is about creating awareness in