Digital Marketing Expert · AI Visibility

Elliott King

Be the name AI recommends.

Got audio or video of your thought leadership? Talk to me about how we can make it work far harder for your visibility.

I'm Elliott King: digital entrepreneur, AI-visibility strategist, author and speaker. For 25+ years I've worked where technology meets marketing. Today I help leaders and organisations become the trusted names that AI puts forward.

Book a meeting to discuss your marketing strategy and AI visibility.Book Elliott as a keynote speaker.
Elliott King, AI visibility expert, in a black shirt in the FINN Partners London office
Elliott King, Managing Partner at FINN Partners, in a navy suit outside the London office

The Story

Technology & marketing, for 25+ years

I taught myself to code at nine. Across twelve years as a programmer in six countries, co-founding the digital agency MintTwist in 2007 and selling it to FINN Partners in 2021, I've built my career where technology meets marketing. Today I work at the frontier of AI visibility, helping leaders and organisations become trusted entities in AI-generated answers.

What I Do

Experience across the whole field

Author

Marketing Wins · MarketingProfs

I co-authored Marketing Wins (Troubador, 2026) with Aleksandra King: a strategic blueprint that turns decades of practice into an actionable guide for leaders, marketers and sales teams. I also write for MarketingProfs.

Speaker

Keynotes on AI visibility

I keynote on AI visibility, entity strategy and digital marketing, from 100+ NGO communications directors at the UN in Geneva to City, University of London, the IoD, BETT and UCL. A new 2026 speaking series is on the way.

Founder

MintTwist

I co-founded MintTwist in 2007 and grew it into a pan-European agency serving the BBC, University of London, Roche, Virgin and Accenture, then sold it to FINN Partners in 2021. I keep building, including AI visibility work.

Managing Partner

FINN Partners

I'm a Managing Partner at FINN Partners, a global integrated marketing and communications firm of 1,300+ people across 35 offices, advising clients on brand, PR and digital strategy.

Four pillars

What I can help with

AI visibility and GEO

I work on how AI assistants find, understand and recommend organisations and their leaders - AI visibility and Generative Engine Optimisation.

Marketing and digital strategy

Positioning, audience and channels for the enterprise, grounded in Marketing Wins, the book I co-wrote with Aleksandra King.

Video-led thought leadership

I make podcasts, keynotes, interviews and webinars do far more work for your AI and search visibility - see my own photos and videos.

Speaking and training

I'm a keynote speaker and I run in-person training for teams.

Elliott King, digital entrepreneur, speaking at a conference in 2017, both hands open, a clicker in one.
Elliott King, digital entrepreneur, speaking at a conference in 2017.
Elliott King, keynote speaker and co-founder of MintTwist, on a brief history of the internet, a talk at the IoD.

Trusted by organisations worldwide

BBCAccentureRocheVirginUniversity of LondonFINN PartnersUnited Nations

Read the book: Marketing Wins

My strategic marketing blueprint, co-written with Aleksandra King and published by Troubador in 2026.

Buy the book →

Latest Insights

Notes on AI visibility & modern marketing

Read the blog →

Let's Talk

Consult and connect with Elliott King

Speaking, advisory and media enquiries, answered personally. Tell me where you want to grow, and how AI visibility fits your plans.

Book a meeting to discuss your marketing strategy and AI visibility.