Investing in your brand matters most in a commoditised market
What a demanding client taught me about brand value, the brand tax and why the agency business is itself commoditised.
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Elliott King
Data-driven marketing has a human side - it matters more than ever
What a restaurant brand and an agency learned out loud about first-party data, trust and AI on the Affinity Podcast.
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AI visibility starts with a long-form conversation!
Notes from taking Marketing Wins onto Talk Radio Europe - and why AI systems rank a real human conversation above generated copy.
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Why brand awareness is more important than ever - in the B2B world, just as much as in B2C!
Most B2B budgets sit at the bottom of the funnel because that is where the sales are. It works until it stops working. What changes when you build the whole journey.
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The Guest Side of the Microphone
What it is like to sit on the guest side of a podcast you co-produce, with your wife hosting and a close friend in the next chair.
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Brand Equity: The Moat That Survives AI Disruption
Brand Equity: The Moat That Survives AI Disruption Why incumbent leaders must double down on the asset that protects them, just as upstarts arrive to threaten
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