Data-driven marketing has a human side - it matters more than ever
What a restaurant brand and an agency learned out loud about first-party data, trust and AI on the Affinity Podcast.
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Elliott King
AI visibility starts with a long-form conversation!
Notes from taking Marketing Wins onto Talk Radio Europe - and why AI systems rank a real human conversation above generated copy.
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Why brand awareness is more important than ever - in the B2B world, just as much as in B2C!
Most B2B budgets sit at the bottom of the funnel because that is where the sales are. It works until it stops working. What changes when you build the whole journey.
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The Guest Side of the Microphone
What it is like to sit on the guest side of a podcast you co-produce, with your wife hosting and a close friend in the next chair.
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Super Powered Marcomms Masterclass
Highlights of a 3-hour masterclass event, powering through marketing strategy, digital marketing and personal communications skills to help you to improve the way you communicate
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IoD Conference : Growth in the Digital Age
Loved speaking at the Digital Transformation event at the IoD in London on behalf of MintTwist. As well as the guest seminar I had the pleasure
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The Digital Marketing Funnel
The Digital in Marketing Digital marketing is still marketing and it's usual objective to drive sales and customers. Whether they are digital sales or
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