Got audio or video of your thought leadership? Talk to me about how we can make it work far harder for your visibility.
I help leaders and organisations get found and cited by AI assistants and search, mostly by making the audio and video they already have do far more work.
A podcast, a keynote, an interview or a webinar holds more of your thinking than most organisations ever publish. With the teams in my network I can turn a recording of your thought leadership into many video, image and written pieces, and pair that with specialists in GEO and SEO, social media strategy, digital PR and paid media.
How do AI assistants find, understand and recommend you?
An AI assistant doesn't hand its user a page of links to choose from - it gives an answer, and names the few sources it trusts. Google-first thinking is over; AI is the great revealer of brand reality. To be one of those sources an organisation, and the people who lead it, have to be three things.
- Found - your thinking is published where it can be read, in words as well as in sound and pictures.
- Understood - it's clear who you are, what you do and what you're an authority on, and every page, profile and picture says the same thing.
- Recommended - other trusted sources say it too, so the answer that names you is one the assistant can stand behind.
Why does marketing strategy still come first?
None of that works without the strategy underneath - positioning, audience and channels. It's why Aleksandra King and I wrote Marketing Wins, and why the work starts with what you want to be known for, by whom, long before it gets to the tools.
What have I written about it?
- Investing in your brand in a commoditised market
- The human side of data-driven marketing
- Why brand awareness matters in B2B
- The guest side of the microphone
- Why AI visibility starts with a long-form conversation
I also speak on this at events (see keynote speaking) and teach it to teams (see training).