Keynote speaker
I speak about AI visibility, entity strategy and digital marketing - how leaders and organisations get found, understood and recommended, now that AI assistants answer the questions people used to put to a search engine. I've spoken at more than 100 events, not counting my lecturing, and for many years that meant one or two a week.
What do I speak about?
Google-first thinking is over; AI is the great revealer of brand reality. That's the thread running through every talk I give, and I build each keynote around the people in the room - to leave them with a clear picture of what's changing, what it means for their organisation and what they can do about it when they're back at their desks.
- AI visibility and Generative Engine Optimisation - how AI assistants find, understand and recommend organisations and their leaders.
- Enterprise marketing and digital strategy - positioning, audience and channels, grounded in Marketing Wins.
- Video-led thought leadership - making podcasts, keynotes, interviews and webinars do far more work for your AI and search visibility.
Where have I spoken?
My talks of record are the United Nations in Geneva, City University London, the IoD, BETT and UCL. In Geneva I addressed a private session of more than 100 NGO communications directors (so there's no video of that one). At City University London I've given several talks, some connected with my lecturing and some to students on careers in digital marketing.
What can you expect from me?
A talk that's written for your audience, your sector and your theme, and delivered to be understood, remembered and acted on. Tell me who'll be in the room and what you want them to do next, and I'll shape the keynote, the examples and the questions around that (it's the same thinking I bring to in-person training for teams).
You'll find more pictures and recordings on my photos and videos page.