The book
Marketing Wins: A Blueprint for Success in the Digital Age (2026) is the book I co-wrote with Aleksandra King - a strategic blueprint that turns decades of practice into an actionable guide for leaders, marketers and sales teams.
What is the book about?
Positioning, audience, channel and message: the fundamentals that keep winning. There are nine chapters and not one of them is about AI, which is deliberate - AI is transforming the tools of marketing at remarkable speed, but it hasn't changed what makes marketing work, which is the strategy underneath. The early chapters run from a brief history of marketing, through digital marketing strategy and the funnel, to strategic marketing planning.
Where can you read more?
The book has its own home at marketingwins.org, with the chapters, insights from the book and more about the two of us. It's also the foundation for my training for teams, for much of what I say on stage, and for my work on AI visibility.