Training for teams
I run in-person training, bespoke to the needs of your team, focused on AI visibility, AI search, GEO, SEO and digital marketing strategy - so the people who do your marketing understand how your organisation gets found and cited, by AI assistants as much as by search.
What does the training cover?
- AI visibility - how AI assistants find, understand and recommend organisations and their leaders.
- AI search and GEO - Generative Engine Optimisation, and what it asks of your content, your structure and your reputation.
- SEO - the fundamentals that search and AI assistants both still lean on.
- Digital marketing strategy - positioning, audience and channels, so the tactics have something to serve.
How does it work?
It's in person and it's bespoke. We start with a conversation about your team, your market and what you want to be different afterwards, and I build the session around that - your sector, your examples and your questions. The thinking draws on Marketing Wins, the book I co-wrote with Aleksandra King, and on the work I describe on my AI visibility page.
If you'd rather start with a single talk for a larger audience, I also speak at events.