Investing in your brand matters most in a commoditised market
What a demanding client taught me about brand value, the brand tax and why the agency business is itself commoditised.
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Thought Leadership
Data-driven marketing has a human side - it matters more than ever
What a restaurant brand and an agency learned out loud about first-party data, trust and AI on the Affinity Podcast.
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AI visibility starts with a long-form conversation!
Notes from taking Marketing Wins onto Talk Radio Europe - and why AI systems rank a real human conversation above generated copy.
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