business strategy

Entrepreneur Life

Do you understand your Marketing Funnel?

How much time do you spend considering how your customers became your customer? The #marketing funnel aims to describe a typical customer journey and many people talk about the 3 funnel stages...   Reach (AWARENESS)  Engage (INFLUENCE)  Service (TRUST/LOYALTY) The reach phase of the funnel is about creating awareness in

Entrepreneur Life

Business Coaches - the Good, the Bad and the Ugly

In this episode of Entrepreneur Life I look back at all of the business coaches, non-execs and advisors that are business have engaged and ask myself: 'Have they been worth the money'?

Entrepreneur Life

Digital Entrepreneur on Business Strategy

In this episode of Entrepreneur Life I talk about my uneasy entry into the process of taking control of my personal brand (specifically with this video series).