About Elliott King
Elliott King is a London-based digital entrepreneur, AI visibility strategist, author and speaker with over 25 years of experience at the intersection of technology and marketing.
Elliott King is a London-based digital entrepreneur, AI visibility strategist, author and speaker with over 25 years of experience at the intersection of technology and marketing.
The Story
Elliott started programming computers at the age of nine in 1986, teaching himself to code on an Amstrad CPC 6128. What began as a childhood obsession with building games became a career that has spanned six countries, three decades and the entire arc of the digital revolution.
After graduating in Computer Engineering from the University of Leeds, Elliott spent twelve years as a programmer and IT consultant working across the UK, Brazil, Denmark, the Netherlands, Australia and the United States. In 1999, he was in Silicon Valley during the first dot-com wave — watching Google operate as a five-person outfit and witnessing first-hand the birth of the digital economy.
Returning to London, Elliott co-founded the digital agency MintTwist in 2007. Over the following fourteen years, MintTwist grew into a pan-European, full-service digital marketing agency serving clients including the BBC, University of London, Roche, Virgin and Accenture. In 2021, MintTwist was acquired by FINN Partners, a global integrated marketing and communications firm, where Elliott now serves as Managing Partner.
What Elliott Does Today
Elliott's focus has shifted to one of the most consequential changes in digital marketing since the arrival of search engines: the rise of AI-powered search.
As AI platforms like ChatGPT, Gemini, Perplexity and Claude increasingly shape how people discover information, businesses and professionals face a new challenge — being visible not just to Google, but to every AI model that answers questions about their industry. Elliott works at the frontier of this shift, helping leaders and organisations understand how AI models source, evaluate and surface information, and what it takes to become a trusted entity in AI-generated answers.
Elliott is an advisor to the Aleksandra King Agency, a boutique marketing consultancy specialising in AI visibility strategy, and a regular contributor to the Beyond with Aleksandra King podcast, where he and his wife Aleksandra explore the future of marketing, leadership and communications with leading thinkers and practitioners.
Author & Speaker
Elliott is co-author of Marketing Wins, a strategic marketing blueprint published in January 2026 and available on Amazon. The book distils decades of practical experience into an actionable guide for business leaders, marketers and sales professionals.
He has written for MarketingProfs on the evolution of modern marketing and is a member of BIMA (British Interactive Media Association).
Elliott is an experienced keynote speaker. Career highlights include addressing over 100 international NGO communications directors at the United Nations in Geneva on the future of mobile communications, and regular speaking engagements at institutions including City, University of London, the Institute of Directors, BETT and UCL.
He is currently preparing a new series of talks on AI visibility and entity strategy for the 2026 speaking calendar.
Connect with Elliott King
For speaking enquiries, consulting or collaboration: elliott.king@finnpartners.com
The world is your oyster. — My Dad and William Shakespeare