Marketing to Generation Z, Seminar at BETT 2017

Elliott King, Colin Cheng of MintTwist and Ryan Taylor of City, University of London, prepared and delivered a Masterclass smeinar for Senior Leaders at the BETT 2017 Higher Education Conference. Trends, Insights and associated Recommendations for Universities wanting to reach, engage and recruit prospective "Generation Z", Undergraduate and Postgraduate Students with Digital Marketing.

Short highlights version here:

Full 20-minute version here:

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